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+18 +7
Amazon Has Jedi Mind-Tricked You Into Forgetting It's Pretty Much Walmart
Amazon.com is the best-loved company in America, despite being very similar to one of the least-loved companies in America: Walmart. The Internet megastore had the best public image of any U.S. company in 2013, according to a study released on Monday by YouGov, a market-research firm based in the U.K. YouGov surveyed about 1.2 million people online over the course of 2013 to come up with its rankings, which confirm earlier research
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+1 +1
Stealth marketing: Microsoft paying YouTubers for Xbox One mentions
The line between traditional, paid advertising and organic editorial content on the Internet can sometimes be hazy. A recent stealth promotional campaign between Microsoft and Machinima highlights just how hazy that line has become, and how behind-the-scenes payments can drive ostensibly independent opinion-mongering on by users on services like YouTube.
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+16 +1
How Gatorade turned water into 'the enemy of performance'
As someone who works full-time as a food activist, advocating for measures like better school nutrition standards, trans fat bans, and calorie labeling, Nancy Huehnergarth thought she'd seen the...
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+20 +2
How Different Colors Are Convincing You To Buy Things
Have you ever thought about the effect the color of your landing page has on your users? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to “convince” users to stay on our site. Images and colors are processed much quicker than words and so they play a very important role in your conversion.
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+9 +1
Content marketing is not king of trust
“Content is king.” Who could have guessed that those prophets words by Bill Gates would today be such a well-worn phrase as to be taken for Gospel truth by pretty much everyone in 2014?
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+13 +3
Super Bowl Ad Chart: Who's Buying What in Super Bowl 2014
Scarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbonation machines. Jaguar wants you very much to keep an eye out for Ben Kingsley and two more "British Villains." Stephen Colbert will make his Super Bowl debut for Wonderful Pistachios. And David Beckham will hawk H&M in the Super Bowl's first shoppable ad.
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+15 +2
Microsoft will pay you $100 to 'ditch your PS3' and buy a new Xbox One
Both the Xbox One and the PlayStation 4 are flying off of store shelves and we’re all waiting anxiously for games to start showing up on both consoles later this year, but Microsoft’s latest offer is more than a slight jab at the competition. Oxidax, a NeoGAF forum-goer, received an email containing the image you see above, advertising a deal at any Microsoft retail store which will allow customer to trade in a working PlayStation 3 for $100 off a brand new Xbox One.
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+18 +4
Chocolate Toothpaste and the Rise of WTF Flavors
Consumers have gotten so used to hearing about “New!” and “Exciting!” products that marketers are resorting to extreme, bold, bizarre — and perhaps even unappealing — flavors to pique their curiosity
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+16 +4
A list of over 300 social media and marketing tools.
This is a list of over 300 social media and marketing tools that Annie Cushing has compiled. It is updated regularly and worth the bookmark.
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+27 +2
Seahawks' Super Bowl win costs 'Mattress Mack' $7 million on lost bet
Seattle's victory in the Super Bowl has cost Houston furniture store mogul Jim McIngvale $7,000,000. Brilliant brand-building? Stupid gambling? What do you think?
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+16 +4
The Real Story Behind Apple's 'Think Different' Campaign
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy ones” commercial that launched it. There have been a lot of different accounts of how the work was created, who conceived it, and how it was presented to Jobs, so I thought now was a good time to share my own perspective and give you an inside look.
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+11 +1
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
This is a response article on the video I posted yesterday called "Facebook Fraud". It touches on all the points in the video and is very valid. Are Facebook ads a waste of money? That's what a popular video called Facebook Fraud is saying. Here's another perspective and some things to consider.
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0 +1
Button Up Your Email Marketing Campaign
Knowing the optimal timing for your industry to receive notifications is going to drastically change both open and click-through rates.
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How-to0 +1
PowToon - Brings Awesomeness to your presentations
PowToon is a brand new presentation tool that allows you to create animated presentations and cartoon style videos just by dragging and dropping.
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+11 +1
Facebook ad targeting to include location, demographic, interests & off-site behavior
Facebook’s ad targeting capabilities — already pretty impressive — have just gotten deeper. Facebook announced Thursday that soon improved Core Audiences targeting options will start rolling out, allowing marketers to target Facebook users based on location, demographic, interest and off-site..
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+15 +1
Why Groupon's Gmail Problem May Be a Good Thing
When Groupon’s third-quarter revenue missed analyst expectations, CEO Eric Lefkofsky finally acknowledged the obvious: Recent changes to how Gmail filters marketing emails were hurting the deals company. The changes arrived in the second quarter of 2013, when Gmail began automatically placing promotional emails, such as Groupon’s, in what is essentially a separate inbox called “Promotions.”
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+17 +1
This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses
His ad campaigns on Facebook resulted in his Facebook fanbase becoming polluted with thousands of fake likes from bogus accounts.
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+18 +1
Nostalgia is the emotion of the future, and it runs the internet
Vanilla Ice is selling Kraft macaroni and cheese now. The dudes of Full House are selling Greek yogurt. Boyz II Men recently made a cameo on How I Met Your Mother. This year’s Super Bowl featured, of all people, Flea. We are having a moment of ’90s nostalgia, occasioned in part by millennials (or The Youths or Those Kids or whatever you want to call them) who are aging into adulthood and therefore eager to relive their childhoods.
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+11 +1
Awkward! 28 Cringe-Worthy Vintage Product Endorsements
ere’s a moment in your typical advertising brainstorm when the people charged with wrestling the creative elements to the ground cry uncle, settling on a clumsy compromise for the sake of getting on with the really important business—billing their clients. Or so these advertisements fronted by some rather improbable pitchmen and women would suggest. Is a clown really going to convince us to buy tires for our cars? Did anyone ever believe Bill Gates bought his computers at Radio Shack?
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+2 +1
Would It Be Selfish to Register Calzone.Pizza?
I was told recently that I should register the domain "calzone.pizza" as soon as it becomes available, even though our start-up has nothing to do with food. This is a question that a lot of businesses may be facing as they become aware of the new dots that are becoming available, like .club, .nyc and .guru. Should businesses spend money and grab their brand in all of the new domain extensions to prevent potential customer confusion...
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