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+2 +1
Would It Be Selfish to Register Calzone.Pizza?
I was told recently that I should register the domain "calzone.pizza" as soon as it becomes available, even though our start-up has nothing to do with food. This is a question that a lot of businesses may be facing as they become aware of the new dots that are becoming available, like .club, .nyc and .guru. Should businesses spend money and grab their brand in all of the new domain extensions to prevent potential customer confusion...
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+23 +1
Now This is One Hair-Raising Billboard
Swedish pharmacy Apotek Hjärtat teamed up with innovative advertising agency Clear Channel to make this quintessential hair product commercial in Stockholm’s subway. Doesn’t it just blow you away?
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5 Landing Page Mistakes That Are Killing Your Chances At Conversions
You’ve probably already figured out that getting visitors to your landing page is only one part of the online marketing equation. Many of us like to believe that if only we could just get people to our site, our products and/or amazing website design would magically convert our visitors into customers.
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+10 +1
INFOGRAPHIC: Top 10 Marketing Trends for 2014
From analytics that deliver superior visibility into customer behavior to using big data to increase customer loyalty, these ten trends are making 2014 a transformative year for marketing.
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+17 +1
T-Mobile 'doubling down' on Simple Choice, increases data allotments but not prices
Unlimited texting to any Simple Global country from the U.S. now free, even for prepaid accounts It's hard to deny that T-Mobile is enjoying the positive effects of introducing and iterating on its Simple Choice no-contract plans. This is going to be another interesting month for the carrier, as on March 23rd T-Mobile is increasing data allowances for all of its customers automatically...
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How to Measure the Success of Your Content Marketing Efforts
Discover the following ways on how you can measure the success of all your content marketing efforts.
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+1 +1
The Anatomy of a High-Performing Landing Page (Infographic)
We present to you the anatomy of a high-performing landing page, enabling you to learn and apply how this tool can help you achieve your bottom-line goals.
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+21 +2
This is why every TV ad seems to be for Cialis
My column yesterday looked at, among other things, #adfails. For all the personal data collected and algorithmic targeting configured, online ads often misfire. Of course, online ads are still slightly more targeted than the mass-market blast of television commercials. TV is only recently getting into the behavioral targeting game.
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+17 +2
Here’s Why Nobody Likes Your Self-Promoting Facebook Page Anymore
acebook is ending the free ride, wrote Valleywag’s Sam Biddle in a post that has been greeted with widespread alarm. No, it’s not forcing ordinary users to pay for its service or to share pictures of their babies. Rather, the claim is that it’s deliberately bringing an end to the era of free advertising for businesses via their Facebook pages.
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+2 +1
Five Semantic Search Principles to Help Organize your Content and Marketing
Five semantic search principles to help organize the structure of your content and marketing.
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+2 +1
5 Do’s and Don’ts When Creating Infographics for Visual Content Marketing
The following describes some very important Do’s and Don’ts that digital marketers should know and understand when creating and using infographics for content marketing.
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+19 +6
McDonald's pours free coffee as breakfast wars steam
McDonald's has devised a simple way to douse Taco Bell's high-profile breakfast roll-out: free coffee. The fast-food giant on Friday surprised the industry - and groggy morning commuters - by announcing that its participating U.S. locations will offer freebie small cups of McCafe coffee during regular breakfast hours from March 31 through April 13.
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The Importance of A/B Split Testing to Improve the Performance of Your PPC Campaign
The following provides an overview of what A/B split testing is and how it is a vital tool to ensure the success of your digital marketing campaign.
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+2 +1
10 Reasons Why Infographics is Useful for your SEO and Digital Marketing Campaign?
The following describes some of the primary reasons why infographics can really be an effective SEO tool that can help boost your site rankings.
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+11 +5
White House Rebukes Samsung's Marketing Use Of Obama-Ortiz Selfie
The White House berated Samsung's strategy of using a selfie of President Obama and Boston Red Sox star David Ortiz as a marketing tool on Thursday, CNN Money reported. Taken earlier this week, the moment was captured by Ortiz during a visit to the White House. After taking the photo, Ortiz shared it with his fans on Twitter. Samsung, who has an endorsement deal with Ortiz, went ahead and re-tweeted the post to its 5.2 million followers.
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+16 +4
Ad blockers get Interactive Advertising Bureau exec Mike Zaneis' blood boiling
The Interactive Advertising Bureau doesn't like how tens of millions of people use ad-blocking software. IAB's general counsel has a counterattack: block the blockers.
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+19 +3
T-Mobile's next move: Shame AT&T and Verizon into ditching data overage fees
Wireless customers don’t like data caps in general and they really, really don’t like paying overage fees when they go over those caps, even if Verizon and AT&T do send them repeated text messages warning them that they’re about to exceed their monthly limits. With this in mind, T-Mobile has unveiled a new $40 Simple Starter plan that the company is touting as the best plan for casual smartphone users who don’t want to see their wireless bills skyrocket
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The Pros and Cons of PPC Marketing
Before you take the plunge into PPC marketing, it is a good idea to know its pros and cons first so you can make the most of it.
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+6 +1
The McDonalds Monopoly Fraud
The McDonald’s Monopoly game is one of the most successful marketing promotions of all time. Every year, for a limited time only, you can win big money collecting Monopoly pieces. The packaging on McDonalds products has properties from the board game, and if you get, say, both Boardwalk and Park Place, you win a $1 million prize. Of course it’s more likely you’ll instantly win a less lucrative prize like a Filet-O-Fish.
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+17 +2
Pornhub is planting a tree for every 100 videos you watch
Whenever there’s a national holiday, like Valentine’s Day or the Jewish harvest celebration Sukkot, it’s a safe bet that porn streaming giant Pornhub will be on hand with a vaguely holiday-themed promotional campaign, like unlimited free mobile access or clips of busty young Semitic women doing unspeakable things with a lulav and etrog.
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