Does your company have a culture department, where the goal is to plug into the diverse communities the brands serve? Twitter’s God-is Rivera thinks you should.

We’ve selected the best mass email services in 2020 that you can easily use to email hundreds or thousands of people at once.

With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets -- in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.

With a global shortage of both blood and organ donors, QUT researchers are suggesting language used to attract donors be changed, especially for organ donor donation. They say focussing on a sense of social obligation rather than ‘gift of life term’ terminology may have better cut-through with non-donors.

Real estate MLS listings usually have photographs of the home for sale, but the quality and number vary. Here's what sellers need to know about real estate photos.

We selected the best education marketing strategies in 2020 to promote educational content and help institutions and individuals take advantage of it.

Everything that you want to know about wealthy affiliate is here.

: How To Capitalise on Digital Marketing's Growing Influence in the Offline World

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

At the heart of all marketing work, if it's to be successful, must be strategy. That's why most marketing initiatives today fail.

The sensitive data of almost 50 million Instagram “influencers” has been leaked and is at risk, thanks to yet another unsecured AWS instance.

Brands are expected to spend up to $10 billion by next year on social media influencers. But some companies are fighting back, accusing influencers of just trying to get something for nothing.

In 1992, an electronics company offered two free international flights with any £100 purchase. The rest, well... sucked.

There was a time when Steve Jobs could stand on stage at a Macworld Expo and blow people away with surprise product announcements. Apple CEO Tim Cook once famously said he was "doubling down on secrecy." And yet for the last few years, there's been precious little at Apple media events that was a surprise.

Shape the future of healthcare by following the top social media trends in your content marketing strategy.

In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising?

We’ve compiled the best digital practices for financial services marketing in 2019. Check out our forecasts for fintech marketing trends for 2020.

Why do consumers buy one product over another? How do you develop brand loyalty? How do you maximize customer engagement? According to Harvard professor Gerald Zaltman, the answer to all these questions is directly related to the subconscious mind. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market," the professor reveals many exciting ideas that can be helpful to marketers and brands.

The way people perceive and ascribe meaning to colour is one of the most fascinating areas of neuroscience and marketing. For decades, marketers and UX designers have wrestled with the challenges of combining a brand and its presentation, with the touchpoints we present to users, and how to create the...

Analyzing the performance of an advertising campaign is always a difficult task, one which is not attempted by enough companies