If you are software developer you might think that the launch of the app is the end of your work. But that's not the truth. It's just the beginning because what you want now is the costumers choosing your app among all others. That is why you have to build the right mobile app strategy which requires a lot of actions before and after the launch of your app.

Email marketing is considered to be one of the best marketing strategies. It gives you the best ROI. In today's digital world, everybody uses emails as a form of communication. Emailing has been a leading form of business communication for years, and it’s far from obsolete. Employers and coworkers still rely on a trustworthy system for sharing and storing important information. You need to stay sharp in order to stand out, so focus on these five email mistakes that you need to avoid.

There was a time when Steve Jobs could stand on stage at a Macworld Expo and blow people away with surprise product announcements. Apple CEO Tim Cook once famously said he was "doubling down on secrecy." And yet for the last few years, there's been precious little at Apple media events that was a surprise.

In 1992, an electronics company offered two free international flights with any £100 purchase. The rest, well... sucked.

Shape the future of healthcare by following the top social media trends in your content marketing strategy.

Learn the step-by-step process for running a focus group, from planning your focus group questions in a focus group questionnaire to incorporating the findings into your launch strategy.

You believe you have built an exceptional product that surely will amaze your prospects. Still, there are thousands of new solutions appear every day and all their creators have the same assumption. With such a big diversity it becomes difficult to stand out and be noticed, but well-prepared launch campaign has the power to make your product shine and grab people's attention.

Perhaps the most famous Linux/open-source logo after Tux the Linux Penguin, Red Hat's Shadowman is being replaced by -- naturally -- a Red Hat.

The sensitive data of almost 50 million Instagram “influencers” has been leaked and is at risk, thanks to yet another unsecured AWS instance.

New Coke, the soft drink that drew a nationwide backlash in 1985, is back. And the credit, or blame, for the return of Coca-Cola’s greatest folly goes to Netflix. A limited supply of the vintage beverage will be available starting on Thursday as part of a robust promotional campaign related to the coming season of “Stranger Things,” the supernatural thriller set in the 1980s. New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal.

Brands are expected to spend up to $10 billion by next year on social media influencers. But some companies are fighting back, accusing influencers of just trying to get something for nothing.

Back in 2013, a small startup named Groove came across my radar. The company offered a customer service platform, rivalling the likes of Zendesk and Help Scout in a highly competitive space. While the product they offer is attractive, it isn’t what caught my attention. It was their blog.

Contribution to other companies' blogs is the ultimate way to confirm your level of expertise and contribute to the web and mobile app development.

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All you need is an interactive content marketing platform and an understanding of your four best options to create a piece that could drive record engagement.

Hire me to produce amazing content only.

A digital-first approach is useful in the sense that becoming a digital marketing multi-tool can add value, or mentor through, nearly anything.

Marketing strategies for FinTech will benefits your business a lot. We mentioned the most effective ones in the article.

Follow our top tips to create an effective YouTube marketing strategy for your startup.