There was never demand for fish sticks. But through a lot of savvy marketing and government assistance, they became an American staple anyway.

We looked at 37 studies which show eating ultra-processed foods is bad for our health. So why are we eating more of them than ever before?

Interactive advertising has been all the rage in 2020. But, do the playable ads really provide the ROI your company is expecting from them?

Does your company have a culture department, where the goal is to plug into the diverse communities the brands serve? Twitter’s God-is Rivera thinks you should.

The coronavirus situation is severely hitting local businesses. Rescue seems to be moving to a virus-free Internet. The global situation related to the epidemic is well known to everyone, so we will focus on adapting our activities to new habits, requirements, and economic situation. Aiming not only to save your business but to develop it. I hope this article will help you survive the COVID-19 pandemic and quickly get back on business feet in a new reality.

A former 1960s bondage-film actress is waging legal combat with a toy company for ownership of her husband’s mail-order aquatic-pet empire.

Facebook is a massively efficient channel for many businesses, and experts say cutting out the platform can be a major sacrifice, especially those that rely on it to bring in new customers. That makes joining the boycott a difficult question for some businesses.

What is a digital marketing funnel? Learn what it is, how to build one and how to keep your customers long-term once they have made it through.

Analyzing the performance of an advertising campaign is always a difficult task, one which is not attempted by enough companies

From the page: "This is one of the worst corporate videos out there. At first I thought this corporate video was a joke. It was that bad."

Community marketing is a great strategy to use in your marketing efforts: It works to engage your audience in an active, non-intrusive prospect

Photo Sails are the highest quality imaged sailboat sails in history. They provide quality impressions in places that advertising never existed before.

One of the most important factors in effective communication is a common understanding between the provider and receiver of the message.

It is a proven fact of life in marketing that your brand will be in a better position when you know more about who you’re talking to, and what they want.

Stall Talk has a network of high-profile events, delivering brands’ messages directly to hyper-local audiences, in a way that captures audience attention.

Don’t look now, but “big data” is on a collision course with your company. And from a PR standpoint, that could spell disaster. Especially if you’ve failed to recognize the powerful role big data can play in helping PR professionals gain useful insights, formulate better communications strategies, and make more informed decisions for their clients and companies. Ready or not, big data is bearing down, and its impact will change public relations forever.

Ensure that all your content is valuable to your consumers without self-promoting because no one likes it when you talk about yourself.

The Smart Bench is a concept that is original in scope, and one that is proving to be very popular for advertisers in, both, indoor and outdoor settings.

Johnson & Johnson will pay $2.2 billion to settle charges that the company marketed drugs for unapproved uses and paid "kickbacks" to doctors and nursing homes.