The holiday shopping season is here and companies all over the world are looking for ways to make the most of it. But as you look for ways to boost your sales, one thing that shouldn't be underestimated is the impact of product packaging.

Will you be networking at trade shows? 5 practical and effective trade show ideas for marketers. Trade show booth ideas and trade show giveaways are included.

Are you looking to save time blogging? Blog management is easier with these 137 blogging tools. The tools are all free, easy-to-use, and personally tested.

Want to know how to make money with affiliate marketing? This is the most complete affiliate marketing guide ever!

Retail is becoming less desirable to consumers while online shopping grows in popularity. Experiential marketing is proving to be retail's secret weapon to stay relevant and keep consumers engaged in the digital age.

Discover why are brains are wired to make us love video.

Tesla has to compete with BMW leasing its $50,000 i3 electric vehicle for only $54 a month. That’s not a typo. Bloomberg recently confirmed you could lease an i3 for less than your monthly cable bill.

Starting a business is comparatively easier in today’s world than creating an image of trustworthiness.

Not content to let customers sit back and enjoy some light jazz, companies have turned hold music into a marketing exercise.

Dmoz closed down after more than 18 years and is now reborn as Curlie, a non-profit human edited web directory. Read about it at Bleery.

With Amazon's acquisition of PillPack, the tech giant has entered the healthcare market. Our industry research shows whether they are positioned to succeed.

Lots of companies claim to provide the best carpet cleaning services in Brisbane, so it’s not surprising you would want to know what to consider when choosing from them. It doesn’t help that companies can easily make false claims and lure potential customers in through savvy marketing. Customers need to know how to do a little research to help them find a great carpet cleaning company in Brisbane.

What is experiential marketing? Discover 11 brands that are using it to engage and excite their audiences.

Struggling to become an *Influential Blogger*? In this article, we cover the secrets of the most influential bloggers. Plus, download our free cheatsheet “5 important things you can learn from blogging.” Read these effective strategies by your favorite influential bloggers!

Want to know how to go viral on social media? Here are some great content ideas!

Tips and tactics to revitalize your email marketing and get you the conversion results you want. Read more on the Wordtracker blog.

Lululemon Athletica's success Story through perfect branding, growth and product market fit Apply Lululemon's principles on your own product.

Growth Study about Canadian Longboard company Landyachtz. Read how even you can grow a business with a passion product with the help of the community, product innovation, and right marketing channel.

How to make good decisions? Read these effective decision making techniques!

Analyzing the performance of an advertising campaign is always a difficult task, one which is not attempted by enough companies

From the page: "This is one of the worst corporate videos out there. At first I thought this corporate video was a joke. It was that bad."

Community marketing is a great strategy to use in your marketing efforts: It works to engage your audience in an active, non-intrusive prospect

Photo Sails are the highest quality imaged sailboat sails in history. They provide quality impressions in places that advertising never existed before.

One of the most important factors in effective communication is a common understanding between the provider and receiver of the message.

It is a proven fact of life in marketing that your brand will be in a better position when you know more about who you’re talking to, and what they want.

Stall Talk has a network of high-profile events, delivering brands’ messages directly to hyper-local audiences, in a way that captures audience attention.

Don’t look now, but “big data” is on a collision course with your company. And from a PR standpoint, that could spell disaster. Especially if you’ve failed to recognize the powerful role big data can play in helping PR professionals gain useful insights, formulate better communications strategies, and make more informed decisions for their clients and companies. Ready or not, big data is bearing down, and its impact will change public relations forever.

Ensure that all your content is valuable to your consumers without self-promoting because no one likes it when you talk about yourself.

The Smart Bench is a concept that is original in scope, and one that is proving to be very popular for advertisers in, both, indoor and outdoor settings.

Johnson & Johnson will pay $2.2 billion to settle charges that the company marketed drugs for unapproved uses and paid "kickbacks" to doctors and nursing homes.

When an author, brand, company or entity has the mark of influence, you’ll know it instinctively

Nashville-based graphic designer Clif Dickens has recreated the logos of famous brands to include “what people really think” for his website cheekily titled ‘Honest Slogans.’ Have a look at our favourite picks from the collection, and let us know whether or not you agree with the reworked slogans in the comments below.

Veteran search marketing professionals have been dealing with the thorny issue of (Not Provided) for donkey’s years – well, two to be exact, but that’s yonks in digital terms, of course. Incremental steps and changes by Google mean that its significance has steadily increased, and we're now at a point where most of our searches might be hit by it. Here's an informative guide to some practical solutions to bring analysis back into our own hands.

WiFi isn't good for you, right?

Independent design studio Upwell, goes undercover to test the validity of their new product by using IKEA as their testing ground. Probably unethical and illegal, but somewhat entertaining!