How many times have you or someone close to you been interested in buying something just because the packaging caught your eye?

A guide to off page SEO techniques in 2019. These free and easy backlink builder strategies will boost your organic traffic.

If you’re in the US and it feels like you’ve been seeing more drug ads recently, it’s because you have. According to a study published Tuesday (Jan. 8) by researchers at Dartmouth College, total spending on marketing for condition awareness, health services, lab testing, and drugs ballooned from $17.7 billion annually in 1997 to almost $30 billion in 2016. The vast majority was spent by pharmaceutical companies on marketing prescription drugs—and the investment worked.

We have already seen Apple aggressively promote trade in bonuses, moves that the company does not typically make in the wake of the release of new iPhones. However, it seems like Apple is working harder than ever to push unit sales this time around. Bloomberg reports that Apple told some marketing staff to put their work on hold and switch to focusing on iPhone marketing, another sign that iPhone XS and iPhone XR sales are not as strong.

Not content to let customers sit back and enjoy some light jazz, companies have turned hold music into a marketing exercise.

Want to know how to make money with affiliate marketing? This is the most complete affiliate marketing guide ever!

Retail is becoming less desirable to consumers while online shopping grows in popularity. Experiential marketing is proving to be retail's secret weapon to stay relevant and keep consumers engaged in the digital age.

Discover why are brains are wired to make us love video.

Are you looking to save time blogging? Blog management is easier with these 137 blogging tools. The tools are all free, easy-to-use, and personally tested.

Will you be networking at trade shows? 5 practical and effective trade show ideas for marketers. Trade show booth ideas and trade show giveaways are included.

The holiday shopping season is here and companies all over the world are looking for ways to make the most of it. But as you look for ways to boost your sales, one thing that shouldn't be underestimated is the impact of product packaging.

Like many other start up firms, we at Clariti decided to try out paid search and social media advertising for one month as they are touted as excellent ways of attracting visitors and getting your website in front of people. We created a Standard Google Ad campaign for Search Network only. The objective of our …

Social media has exploded the ways that businesses can engage their target audience. Using visual im

Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask. Here we will go in depth on 9 areas within Google ...

Are you looking to boost your content strategy? 6 content aggregator websites are described. Zest.is, Wakelet, and Contently are featured.

The amount of information consumers can access is incredible, but the amount of data each human produces is even more startling. Over the last two years alone, 90% of the data in the world was generated.

Improving your customer retention doesn’t always require big changes to your pricing, targeting or positioning. Sometimes it’s as simple as a small tweak to an existing system. Earlier this year, Episerver found that one-third of consumers have felt disappointed by the lack of attention from businesses they help support. That feeling of neglect likely doesn’t stem from a deficiency of customer retention strategies or ideas on the vendor’s side.

Here are some critical business mistakes you can start avoiding today for your entrepreneurial online business journey. Read from Urtasker!

Here are some crucial guidelines and important tips to successfully increase your marketing intelligence. Read from Urtasker!

This post will give you a profound understanding of both your target market and the best content distribution strategy for your campaign.

Analyzing the performance of an advertising campaign is always a difficult task, one which is not attempted by enough companies

From the page: "This is one of the worst corporate videos out there. At first I thought this corporate video was a joke. It was that bad."

Community marketing is a great strategy to use in your marketing efforts: It works to engage your audience in an active, non-intrusive prospect

Photo Sails are the highest quality imaged sailboat sails in history. They provide quality impressions in places that advertising never existed before.

One of the most important factors in effective communication is a common understanding between the provider and receiver of the message.

It is a proven fact of life in marketing that your brand will be in a better position when you know more about who you’re talking to, and what they want.

Stall Talk has a network of high-profile events, delivering brands’ messages directly to hyper-local audiences, in a way that captures audience attention.

Don’t look now, but “big data” is on a collision course with your company. And from a PR standpoint, that could spell disaster. Especially if you’ve failed to recognize the powerful role big data can play in helping PR professionals gain useful insights, formulate better communications strategies, and make more informed decisions for their clients and companies. Ready or not, big data is bearing down, and its impact will change public relations forever.

Ensure that all your content is valuable to your consumers without self-promoting because no one likes it when you talk about yourself.

The Smart Bench is a concept that is original in scope, and one that is proving to be very popular for advertisers in, both, indoor and outdoor settings.

Johnson & Johnson will pay $2.2 billion to settle charges that the company marketed drugs for unapproved uses and paid "kickbacks" to doctors and nursing homes.

When an author, brand, company or entity has the mark of influence, you’ll know it instinctively

Nashville-based graphic designer Clif Dickens has recreated the logos of famous brands to include “what people really think” for his website cheekily titled ‘Honest Slogans.’ Have a look at our favourite picks from the collection, and let us know whether or not you agree with the reworked slogans in the comments below.

Veteran search marketing professionals have been dealing with the thorny issue of (Not Provided) for donkey’s years – well, two to be exact, but that’s yonks in digital terms, of course. Incremental steps and changes by Google mean that its significance has steadily increased, and we're now at a point where most of our searches might be hit by it. Here's an informative guide to some practical solutions to bring analysis back into our own hands.

WiFi isn't good for you, right?