10 years ago
Why Groupon's Gmail Problem May Be a Good Thing
When Groupon’s third-quarter revenue missed analyst expectations, CEO Eric Lefkofsky finally acknowledged the obvious: Recent changes to how Gmail filters marketing emails were hurting the deals company. The changes arrived in the second quarter of 2013, when Gmail began automatically placing promotional emails, such as Groupon’s, in what is essentially a separate inbox called “Promotions.”
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