6 years ago
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Where’s the beef? For Impossible Foods it’s in boosting burger sales and raising hundreds of millions
Any company that’s looking to replace the more than 5 billion pounds of ground beef making its way onto tables in the U.S. every year with a meatless substitute is going to need a lot of cash. It’s a big vision with lots of implications for the world — from climate change and human health to challenging the massive, multi-billion dollar industries that depend on meat — and luckily for Impossible Foods (one of the many companies looking to supplant the meat business globally), the company has managed to attract big-name investors with incredibly deep pockets to fund its meatless mission.
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The irony of all this is that, if they’re successful, cattle will very likely go extinct. So they will kill the species they’re trying to help (be it the makers of the fake meat, or the consumers).
Such is the beauty of humanity. Other species have a choice between becoming pets, becoming food, or going extinct.