When Isa Chandra Moskowitz became a vegan, most of the vegan cheese she was able to find on store shelves was “really processed, really stiff, and not melty,” she says. “I just tasted melted crayons.”

Impossible Foods is preparing for a public listing which could value the U.S. plant-based burger maker at around $10 billion or more, according to people familiar with the matter. This would be substantially more than the $4 billion the company was worth in a private funding round in 2020. It would highlight growing demand for plant-based meat products, driven by environmental and ethical concerns among consumers.

The window of a KFC in the eastern Chinese city of Hangzhou hosts the image of a familiar mound of golden nuggets. But this overflowing bucket sporting Colonel Sanders’ smiling face is slightly different. The bucket is green and the nuggets within it are completely meat free.

Oatly CMO John Schoolcraft and Mintel analyst Ed Bergen explain why the plant-based food market is booming in Europe.

Beyond Meat has signed a 3-year global contract with McDonald's and Yum! Brands including fast-food chains Pizza Hut, Taco Bell and KFC.

The point is to get people to stop eating meat, not fix their diets.

Each year, billions of animals are slaughtered to put food on our plates. The animal welfare and climate change implications of this are well-documented — most animals are factory-farmed, and global meat production accounts for 14.5 percent of all greenhouse gas emissions.

This week, Israel-based startup Aleph Farms unveiled the world’s first ribeye steak cultivated in a lab setting. The steak features all of the structures common to the ribeye cut, including muscle, fat, and a vascular-like system, but does not come from the raising and slaughtering a cow.

The Center for Food Safety is challenging the FDA's approval of a color additive used to make Impossible Foods’ plant-based burger appear to "bleed" like

In the past few years, meatless meat products have taken off among consumers. But the meatless meat market is still only about 1 percent of the meat market. One of the biggest reasons: Plant-based meat products are considerably more expensive.

McDonald’s Corp. has quietly begun selling the McPlant burger in Denmark and Sweden, giving the fast-food giant insight into customer interest before more locations roll out the meat alternative.

Impossible Foods is cutting the prices on its plant-based patties by 20 percent in the U.S., the company announced Tuesday. The company said in a statement that the suggested retail price will drop to $5.49 for patties and $6.99 for a 12 oz. package. It will make similar price cuts in Canada, Singapore and Hong Kong.

Costa-Rican Diplomat Christiana Figueres, an instrumental architect of the Paris Climate Agreement, will now be lending her expertise to Impossible Foods after joining the company’s board of directors. Figueres’ new role makes sense given the shared aim of the Paris Climate Agreement and Impossible Food’s mission: Developing creative, sustainable solutions to help mitigate the effects of climate change.

Israeli company Redefine Meat attracted 600 customers to a small village in Israel with its innovative vegan Alt-Meat, which will soon be available at local butcher shops and restaurants thanks to a partnership with meat distributor Best Meister. 

A thriving industry looks promising if consumer aversion can be overcome.

Companies are pledging to sell you more plant-based meat and dairy to fight climate change (and cash in on a growing trend).

Within the next decade, trend forecaster Dr Morgaine Gaye predicts we will have moved beyond the current protein craze, be eating food made from ‘the biggest ingredient of the future’, and variety will play a greater role in all things fruit and veg.

On Saturday, lab-grown chicken made by U.S. start-up Eat Just will make its debut at restaurant 1880 in Singapore.

Currently, farms around the world produce chicken for sale by raising fast-growing chicken breeds in batches of tens of thousands, tightly packed in warehouses that are a public health hazard, a fire hazard, a worker safety hazard, and a hazard to the well-being of the chickens themselves.

By the end of 2021, global plant-based sausage revenues are projected to top $1 billion according to a new report by market research firm Future Market Insights (FMI). The report estimates that the plant-based sausage market will grow at a compound annual growth rate of 26.8 percent through 2028.