9 years ago
7
A former Googler has declared war on ad blockers with a new startup that tackles them in an unorthodox way
Ad blocker use is on the rise. More and more ways of letting people block ads are being introduced to market. Apple, for instance, will allow ad blocking on iPhones, and there is a mobile phone service carrier plan to allow ad blocking across entire networks. Ad blocking poses an existential threat to publishers and big sellers of digital ads like Google — which is reported to have lost as much as $6.6 billion in revenue to ad blockers last year.
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Oh hey, here's a crazy idea. Maybe, perhaps, the reason people are installing adblockers is not because we want to "steal" content but because your ads are obnoxious, ubiquitous and generally annoying? How many sites have I visited that reported working on a problem because one of their ad servers started redirecting people without their consent?
If people are blocking your content it's probably not a good idea to treat them like criminals. It's time to think up new solutions to your ad problem. Becoming more obnoxious is only going to create an arms race and history shows us that the businesses who try to block popular trends tend to lose.
Yup. And admongers have had years to play nice and they won't do it. If they force their ads on me,I'll just close the site and take my little red browser elsewhere. Nothing is important enough that I have to look at your visual vomit. And what we are doing is NOT illegal. Your power stops at my browser. I decide what appears on my screen, not some mega corporation.
Yep. You can't declare war on the masses, you will always loose.
This all started with pop-up blocking software, anyway. And that shit's standard for modern browsers.
When the new version of pop-up ads is a loud video player showing multiple commercials that are sometimes only able to be paused for 30 seconds at a time, it's no wonder people would want to find a way to block it. Advertisers are doing themselves no favors by pissing off their potential customers.
Damn, my ad blocker blocked 15 ads on that page.
Lucky you. I have a friend who only recently added an adblocker cause he felt pages were getting slower and slower and ads were overriding the pages he was trying to read. Once I was looking at a page he was viewing. At the top of the page was a huge banner ad with a stack of animated acorns, then to the right,all the way down the page,the animated acorns were falling. There was no way to stop it and it was extremely irritating. Meanwhile,the text that he wanted to read, was squished off to the left as if it were a mere afterthought. On some websites I've seen,even using an ad blocker,a huge message will appear saying:"this ad will finish in 2 minutes" and there is a little countdown. What they forget is the Internet is NOT commercial tv and I'm not at their mercy. Any time I see something like that,I hit the back button and never visit the website again. One website I used to enjoy is now chock full of ads that can't be blocked,including those obnoxious windows that open from the right that show Oprah Winfrey crying,etc. They just love to annoy us.
Serve ads from the same address content is served from.
Ad Blockers Defeated. It's literally that simple. Google allows Ad Blockers because they choose to allow them.