A former Googler has declared war on ad blockers with a new startup that tackles them in an unorthodox way
Ad blocker use is on the rise. More and more ways of letting people block ads are being introduced to market. Apple, for instance, will allow ad blocking on iPhones, and there is a mobile phone service carrier plan to allow ad blocking across entire networks. Ad blocking poses an existential threat to publishers and big sellers of digital ads like Google — which is reported to have lost as much as $6.6 billion in revenue to ad blockers last year.