• NotWearingPants
    +4

    It is partly because of annoyance. The bigger concern for me isn't data caps, it's malware.

    • drunkenninja
      +5

      Yep, I have the same thought. If ads are going to eat up 30% of my allotted data, I would much rather turn ads off and keep the extra 300 mb for myself.

      • Gozzin
        +6

        For me,it's all of the above..Plus,my browser is not a billboard.