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People are turning on ad blockers because of data-consuming ad tech
The real reason people are turning on ad blockers is less about annoying ads and more about data consumed by the invisible tracking that goes on behind them, according to a new report by Secret Media. Ads take up just 9% of the space on a web page, but are accountable for 54% of the load time, the study found. This results from the data tracking and cookies that come with ads.Continue Reading http://uk.businessinsider.com
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Blame those stupid data caps.
It is partly because of annoyance. The bigger concern for me isn't data caps, it's malware.
Yep, I have the same thought. If ads are going to eat up 30% of my allotted data, I would much rather turn ads off and keep the extra 300 mb for myself.
For me,it's all of the above..Plus,my browser is not a billboard.