The rise of meatless meat, explained
2019 has been an incredible year for a niche industry: alternative meats. First, Impossible Foods, a leading creator of plant-based meatlike burgers, announced the Impossible Burger 2.0, an improved recipe over previous meat substitutes that tastes, well, a lot meatier. In April, Burger King announced the launch of the Impossible Whopper, Qdoba said it would make Impossible Meat bowls and tacos available at all of its US locations, and Del Taco announced it would offer Beyond Meat’s beef alternative.
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