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The people scarfing down Impossible Burgers aren't the ones you'd think
Impossible Burger made waves at CES last year, and Impossible Pork and Sausage were the buzz of CES 2020 last week. But Impossible Foods is just one in a wave of plant-based "meat" producers, including Beyond Meat and Incogmeato from Kellogg's Morningstar Farms, that feed a consumer frenzy for animal-free alternatives. Some eaters are scarfing down these new fake meats for the possible health benefits of a plant-based diet. For others, it's a desire to cut back their personal contribution to our environmental doom.