If Orson Welles seemed drunk in those Paul Masson TV commercials, it's possible that he was. His dramatic baritone and intense gaze was over-the-top for a middle-of-the-road wine, and thanks to outtakes smuggled away from the production we get to see what he was really like on the set. The director of Citizen Kane and Touch Of Evil seemed to be sampling quite a bit of the wine he was flogging.

Even though kids these days are spending more and more times staring into their phones, television screen time is still a dominant source of entertainment for kids 2-11 years old.

Google has given tens of thousands of dollars in free advertising to an anti-abortion group that runs ads suggesting it provides abortion services at its medical clinics, but actually seeks to deter “abortion-minded women” from terminating their pregnancies. The Obria Group, which runs a network of clinics funded by Catholic organisations, received a $120,000 Google advertising grant in 2015, according to a public filing.

Ranjan here, and today I'm talking Taboola and Outbrain. Most of my work in media has been on subscriptions and branded content, so I've never played in the depths of ad-tech darkness. But, I spent seven years trading currency derivatives and am well versed in the art of arbitrage. This is what makes a "Related Content" module so intriguing for me.

Starbucks gained an estimated $2.3 billion in free advertising over the last few days after a modern-day coffee cup was spotted during a “Game of Thrones” episode — and it turns out it wasn’t even a Starbucks cup. On Sunday, eagle-eyed fans of HBO’s fantasy epic noticed something out of place during a feast scene. Photos and videos of the moment went viral on social media within hours of the show airing.

We practice superior standards of service for the optimum satisfaction of customers, particularly oriented to the Australian populace.

Warren Buffett, the man behind a print-media empire that includes the Buffalo News and Omaha World-Herald, doesn’t think most newspapers can be saved. The decline of advertising gradually turned the newspaper industry “from monopoly to franchise to competitive,” the billionaire chief executive officer of Berkshire Hathaway Inc. said in an interview with Yahoo Finance. And now most newspapers are “toast.”

Here’s an interesting tidbit from a recent New York Times story about the growing rivalry between Netflix and Hulu: The [ad-supported plan] is Hulu’s most lucrative business and points to future profits. Even though it charges $6, the service generates more than $15 in revenue per subscriber each month, because of the high-cost advertising sold against those customers, according to two people familiar with the business

Steve Bannon has been caught claiming an activist-led advertising boycott of Breitbart decimated the company’s revenues. In footage reportedly shot in London last summer during a dinner with far-right European nationalists, Mr Bannon said Breitbart was in “tough financial shape” after seeing advertising revenues plummet "90 per cent".

After 9to5Mac exclusively revealed the look and design of Apple’s upcoming Powerbeats Pro fully wireless earphones last week, the new AirPods-like product has been spotted in a huge ad in Hollywood ahead of the official announcement. As spotted by 9to5Mac reader, Jonathan, Apple has put up a large vertical ad for the Powerbeats Pro fully wireless earphones in LA at the intersection of Sunset and Vine.

The perks of being a strong brand are magnificent. As a strong brand, you get to command the market in ways that benefit your business. It’s a give and take relationship that you’re in control of. You get to thrive the economic downturns; you can choose the projects and clients that you want to work …

The U.S. Department of Housing and Urban Development announced Thursday that it was charging Facebook with violating the Fair Housing Act by “encouraging, enabling and causing housing discrimination” through the company’s targeted advertising platform.

Reddit may make $119 million in ad revenue in 2019. The popular online social platform is also on its way to more than double its ad revenues by 2021, according to market analysis firm eMarketer's forecasts. "As a mix of forum and trending news site with a bit of social network, Reddit has operated on an 'open internet' ethos," Monica Peart, director of eMarketer forecasting, said in a statement. "Reddit's users are tech savvy and highly engaged, making them attractive to advertisers."

“From the start, the brief wasn’t really a brief. It was just: This is our audience, this is what we’re trying to sell them.”

So, you have just started a business. You have got your store up and running, got a few customers, and are happily investing all your time and energy into it in a hope of waking up to a successful brand- your brand. Perfect! For the same, you are willing to brand your business. Get that …

Unlock Your Potential Unbox Customer Success THE CHANGE HERALDERS Announcing the arrival of your Brand! About Us 01 OUR GOAL Is to herald the change which is based on practical, analytical, performance-driven data and is never a constant.  Join us for the new age advertising and together let’s create customer success. 02 WHAT WE DO? …

If a commercial airs on TV and no one is around to watch it, does it still make a sound? Yes. And an advertiser has still spent a lot of money—sometimes millions of dollars—for the ad not to be heard. Too often, when a TV commercial airs, there is no one in the room to watch it, finds a new study by IPG Media Lab, a research arm of the Interpublic agency network.

Beating mediocrity and being the best do not necessarily mean looking at the opposition and brooding how superior they are than us.

It’s the question that has baffled economists for generations. Why doesn’t economic growth make us happier? This used to be known as “Easterlin’s Paradox” after economist Richard Easterlin. He pointed out way back in the 1970s that the industrialized world’s miraculous leaps in per capita GDP were not being matched by much, if any, gains in average life satisfaction.

Facebook removed several ads placed by Sen. Elizabeth Warren’s presidential campaign that called for the breakup of Facebook and other tech giants. But the social network later reversed course after POLITICO reported on the takedown, with the company saying it wanted to allow for "robust debate."