Why do consumers buy one product over another? How do you develop brand loyalty? How do you maximize customer engagement? According to Harvard professor Gerald Zaltman, the answer to all these questions is directly related to the subconscious mind. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market," the professor reveals many exciting ideas that can be helpful to marketers and brands.

Websites that copy news stories from legitimate sites are making money from Google and Amazon ads.

Google is using full-screen pop-up ads to promote YouTube Premium subscriptions.

They have led to a proliferation of fake news and clickbait, fuelled surveillance capitalism and normalised pervasive tracking and data-mining. Then there’s their effect on democracy...

In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising?

They also like to binge episodes instead of waiting week-to-week, according to a new survey.

Research shows hardened public attitudes about selling data, but rewards help.

New research shows Google's online ad technologies provide an estimated 70% of ad revenue to 1,700 websites purveying misinformation.

Even more advertisers have abandoned the Fox News host after he called white supremacy "a hoax."

Companies are increasingly insisting their ads do not appear near articles or videos that contain any of a long list of words. The blacklists are becoming more sophisticated, specific and extensive. Publishers worry about the revenue hit.

In 1992, an electronics company offered two free international flights with any £100 purchase. The rest, well... sucked.

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising.

Sector to be outpaced next year by cinema ads as big companies raise fears over digital scandals

For more than a decade, consumer rights groups (including EFF) worked with technologists and companies to try to standardize Do Not Track, a flag that browsers could send to online companies signaling that their users did not want their browsing activity tracked.

The candidate claims Google shut down her ad account after the first debate in June, preventing her from capitalizing on new interest.

Scroll through memory lane.

Although millennials, born between 1981 and 1996, now exceed baby boomers as the largest age cohort in the nation, advertisers are discovering they don't have the free-spending ability of boomers.

The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the U.K.’s data protection regulator in an update report published today, in which it sets out major concerns about the programmatic advertising process known as real-time…

The Sphere 1 was a personal computer from 1975 built around the Motorola 6800 CPU. It was built by Sphere Corporation, located in Bountiful, Utah. Marketed as the first real computer (due to having a built in keyboard and monitor) targeted at consumers, it ran PDS (program development system) and included an editor, assembler and an edition of BASIC. The first few editions came as a kit, later on fully assembled units were available.

We have found evidence of negative links between national advertising and national wellbeing