Television commercials featuring perfect people could be making us miserable
It’s the question that has baffled economists for generations. Why doesn’t economic growth make us happier? This used to be known as “Easterlin’s Paradox” after economist Richard Easterlin. He pointed out way back in the 1970s that the industrialized world’s miraculous leaps in per capita GDP were not being matched by much, if any, gains in average life satisfaction.