5 years ago
Harvard Professor Says 95% of Purchasing Decisions Are Subconscious
Why do consumers buy one product over another? How do you develop brand loyalty? How do you maximize customer engagement? According to Harvard professor Gerald Zaltman, the answer to all these questions is directly related to the subconscious mind. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market," the professor reveals many exciting ideas that can be helpful to marketers and brands.
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