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+12 +1Mark Zuckerberg has $7 billion wiped off his fortune as Coca-Cola halts all social media advertising for 30 days
A boycott of Facebook by major advertisers is hammering the social media giant's stock price and chief executive Mark Zuckerberg's personal fortune. Zuckerberg's net wealth is down by $7.21 billion as of Saturday, while Facebook's share price dropped more than 8% at the close of Friday trading, as the ad boycott snowballs.
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+24 +4Factbox: More U.S. companies join Facebook ad boycott bandwagon
A handful of U.S. companies have pulled advertising from Facebook Inc in support of a campaign that called out the social media giant for not doing enough to stop hate speech on its platforms.
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+17 +2Facebook says it doesn’t need news stories for its business and won’t pay to share them in Australia
Facebook has rejected a proposal to share advertising revenue with news organisations, saying there would “not be significant” impacts on its business if it stopped sharing news altogether. On Monday, the social media giant issued its response to the Australian Competition and Consumer Commission, which has been tasked with creating a mandatory code of conduct aimed at levelling the playing field.
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+19 +5Google bans two websites from its ad platform over protest articles
The two sites, ZeroHedge and The Federalist, will no longer be able to generate revenue from any advertisements served by Google Ads.
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+18 +2Proposed bill would ban microtargeting of political advertisements
Just because ads can be targeted to individuals doesn't mean they should be.
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+15 +3Google Chrome Will Throttle 'Resource-Heavy Ads'
The new Better Ads Standards update underscores Google’s dominance in online advertising.
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+26 +5The Moral Question of Ad-Blocking
Is using your browser's ad-blocking extension unethical? Or is the real moral problem the advertisers?
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+21 +2Reddit makes political ads more transparent ahead of 2020 election
Reddit will begin publicly disclosing its political advertisers and how much money they shell out, the company said Monday.
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+17 +3Dear internet: we must ban targeted advertising immediately
Cambridge Analytica, Facebook, Google, Senate hearings, data breaches… targeted advertising has been in the news, as well as come under fire a lot lately.
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+30 +5Twitter notifies users that it’s now sharing more data with advertisers
Twitter says this helps it "continue operating as a free service."
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+17 +3YouTube profits from videos promoting unproven Covid-19 treatments
New report finds company is running ads on videos pushing herbs and potentially unsafe over-the-counter treatments for virus
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+4 +1Vintage Ads: Selling Health and Hygiene During the 1918 Pandemic
Over 100 years ago, people were concerned about the Spanish Flu and other germs, and advertisers were there to assure Saturday Evening Post readers that their products would help protect them.
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+17 +3Burger King breaks the mold with new advertising campaign
Burger King is breaking the mold in its new advertising campaign. The burger chain is portraying its Whopper covered in mold in print and TV ads running in Europe and the U.S. The message: Burger King is removing artificial preservatives from its signature burger. The company, already known for irreverent ad campaigns, turned it up a notch, including a time-lapse of a decaying burger on Twitter. That imagery goes beyond the print ads that show a 28-day-old burger — a week beyond.
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+18 +3How -- and why -- advertisers are looking at gaming and esports
With the decline of the major broadcast networks, the balkanization of the cable channel landscape, and the growing legions of cord-cutting consumers, many brands are finding it increasingly difficult to reach their target markets -- in particular, the elusive 18-to-34 consumer. It is little wonder, then, that many organizations are exploring gaming as a channel for advertising and sponsorship.
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+19 +5Dashlane's Super Bowl Ad Proves Password Managers Have Arrived
A company you’ve never heard of is spending millions of dollars to let you know it can make your online life easier.
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+2 +1In the ground and off the page: why we’re banning ads from fossil fuels extractors
The Guardian has become the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels. Here, we hear from readers on their reaction, and our interim chief executive explains the policy change
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+2 +1Best Education Marketing Strategies in 2020
We selected the best education marketing strategies in 2020 to promote educational content and help institutions and individuals take advantage of it.
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+28 +2Apple's new privacy features have further rattled the location-based ad market
The pivot to privacy is roiling the location-based ad market, calling into question its future direction at a time when people are alert about the collection of their geographic information.
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+16 +3Spotify is pausing political ads in 2020
The move follows stricter bans by other platforms like Twitter and Google
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+23 +6You See Pepsi, I See Coke: New Tricks for Product Placement
The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it.
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