Bill Gates-Backed Vegan Burger to Launch in U.S. Supermarkets
Vegan meat brand Impossible Foods announced the launch of its “New New” vegan Impossible Burger “2.0” today at the popular Consumer Electronics Show (CES) in Las Vegas. It’s the first time the tech-heavy show has featured a food tech brand. The Bay Area-based vegan meat manufacturer hinted to the product launch in recent Instagram posts leading up to the show, using the hashtag #Cheatonbeef.
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