Plants Are Invading the Meat Aisle at Kroger
The largest supermarket in the U.S. has a new name in the meat aisle. It just so happens that it’s not made of meat. The plant-based Beyond Burger, made by startup Beyond Meat, began rolling out in more than 600 Kroger-owned (KR, +0.33%) stores in June—a move that has more than tripled the burger's distribution within two months.
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