Reading between the lines in the McDonald's CEO's response, it came across very tense (and to be honest, I don't really blame him). From a business perspective, it was a bit sleazy of Burger King to make this a public proposal without any input from McDonald's beforehand. If there wasn't bad corporate blood between the two before, there certainly is now.
Reading between the lines in the McDonald's CEO's response, it came across very tense (and to be honest, I don't really blame him). From a business perspective, it was a bit sleazy of Burger King to make this a public proposal without any input from McDonald's beforehand. If there wasn't bad corporate blood between the two before, there certainly is now.
It's a win-win for BK. They get to put McD on the spot, and whatever McD's response BK looks better than McD.
Exactly. I imagine McDonald's PR team is working like mad now to try and recover gracefully from this.
Send 1 container with hamburgers to Africa, it will solve the same thing on the long run (nothing) but at least they get a photo shoot.