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BK patty with MD special sauce... dear gods... bring it to Australia like NAO!
I agree with the CEO of McDonald's. If Burger Kings and McDonald's want they can do much better to raise awareness on a global scale than a single day store.
It's true, but I also think it's a bit of a cop out for not wanting to do it.
Reading between the lines in the McDonald's CEO's response, it came across very tense (and to be honest, I don't really blame him). From a business perspective, it was a bit sleazy of Burger King to make this a public proposal without any input from McDonald's beforehand. If there wasn't bad corporate blood between the two before, there certainly is now.
It's a win-win for BK. They get to put McD on the spot, and whatever McD's response BK looks better than McD.
Exactly. I imagine McDonald's PR team is working like mad now to try and recover gracefully from this.
Send 1 container with hamburgers to Africa, it will solve the same thing on the long run (nothing) but at least they get a photo shoot.
I honestly don't think anything they did would top the unholy merging of two of the most known burgers in the world. The kind of news that would generate would bring peak awareness and having it in a single day store where it's practically exclusive and limited run is sure to have people a-buzz. Just think Willy Wonka and the Golden Ticket. The thing you would have to make sure is promote that this is in honor of Peace One Day.
If the CEO though he could do better, why hasn't he.
He said McDonalds and Burger King can do better to raise awareness to the real issue than a market gimmick and he is right, even distributing leaflets about conflicts around the globe and on how the first world governments don't even pretend to do something about them in every McDonald's and Burger King for a month would do way more than this, bonus points if they included photos. But they won't do this because this can make them lose costumers, piss off governments and probably cost more money.
I'd try this burger in a second. It better come with McD's fries though. BK's suck.
Maccas fries and HJ/BK onion rings nooom
The response from McDonalds CEO was pretty short-sighted IMO. They could easily do bigger projects and this one.
No love for either one.