9 years ago
1
Keurig's attempt to 'DRM' its coffee cups totally backfired
You know Keurig’s machines. The company's squat black coffee brewers have become fixtures in offices, hotels, and homes around the country, as have garbage cans heaped with the spent plastic pods they use. Purely on the strength of those machines — or more accurately, the relatively expensive pods they use — Keurig transformed its parent company, Green Mountain Coffee, from a small regional brewer to a major corporation doing over $4 billion in sales each year.
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I find this to be very amusing indeed. Serves them right.