9 years ago
Keurig’s K-Cup screw-up and how it K-pitulated Wednesday to angry consumers
It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, $18 for four blades, which then get thrown away.
Continue Reading
http://www.washingtonpost.com
Join the Discussion