Microsoft has historically been horrible at marketing. Started with Windows 95 and the cast of "Friends" and hasn't gotten much better since
Apple, under Jobs, went above and beyond to make sure that their product names (iPhone, iPad, iPod) were burned into the public consciousness. Every phone in TV shows was an iPhone. Every time a character showed some dazzling, high-detailed map it was on an iPad. Main character sits down at his Macbook and searches for evidence. You watch popular television and 9 times out of 10, everyone's using an Apple product.
So, I guess it's no real surprise that when Microsoft tried to make inroads at the NFL, all the announcers just called them 'iPads'. Apple had beaten them to the punch.
Microsoft has historically been horrible at marketing. Started with Windows 95 and the cast of "Friends" and hasn't gotten much better since
Apple, under Jobs, went above and beyond to make sure that their product names (iPhone, iPad, iPod) were burned into the public consciousness. Every phone in TV shows was an iPhone. Every time a character showed some dazzling, high-detailed map it was on an iPad. Main character sits down at his Macbook and searches for evidence. You watch popular television and 9 times out of 10, everyone's using an Apple product.
So, I guess it's no real surprise that when Microsoft tried to make inroads at the NFL, all the announcers just called them 'iPads'. Apple had beaten them to the punch.