+31 31 0
Published 8 years ago by zobo with 2 Comments

Join the Discussion

  • Auto Tier
  • All
  • 1
  • 2
  • 3
Post Comment
  • Triseult
    +2

    Man, I don't know what it is with Microsoft and branding. Between the Surface and Bing, it seems they just can't get their brand names into the public consciousness. I'm pretty sure people call it "googling" even when they do it on Bing.

    I mean, even product names like Windows and Office haven't reached the level of ubiquity of "iPhone" and "iPad." Maybe it's because they're more generic and less distinctive, but then "Bing" is pretty distinctive, but then it's also... lame. Especially the attempt at pushing "Bing it" into the collective consciousness.

    • idlethreat
      +3

      Microsoft has historically been horrible at marketing. Started with Windows 95 and the cast of "Friends" and hasn't gotten much better since

      Apple, under Jobs, went above and beyond to make sure that their product names (iPhone, iPad, iPod) were burned into the public consciousness. Every phone in TV shows was an iPhone. Every time a character showed some dazzling, high-detailed map it was on an iPad. Main character sits down at his Macbook and searches for evidence. You watch popular television and 9 times out of 10, everyone's using an Apple product.

      So, I guess it's no real surprise that when Microsoft tried to make inroads at the NFL, all the announcers just called them 'iPads'. Apple had beaten them to the punch.

Here are some other snaps you may like...