8 years ago
2
The Tragic History of RC Cola
Who drinks RC Cola, anyway? It’s a question Coke and Pepsi drinkers have been asking for decades. In the prolonged marketing battle that began in the '70s and saw the beloved major brands duke it out via celebrity endorsements, rewards promotions (Pepsi Stuff, anyone?), an onslaught of advertisements, and even a race into space, RC Cola remained on the sidelines, a quiet blue and red can that seemed content to simply be.
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I drink RC when I want a cola.
So, another story of biased industry-funded "science" aimed at increasing business, and of course the FDA following suit.