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+17 +1
How to Choose a Brand Name with Reputation Management in Mind
Choosing a brand name can have serious impacts on your reputation. Find out how to choose the best name for your business in this article.
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+10 +1
What is visual identity?
In terms of branding, what you see will be what you get. That is how potential customers will feel about it. They will not have any reason to give a visually unattractive brand the benefit of the doubt because it is up to the brand to gain that kind of trust.
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+17 +1
Zola: Origin of the Coronavirus
Back in 2019, I was very upset about climate change and its effect on the environment. So, I decided to have a conversation with my good friend, God. Zola: “It’s been almost 40 years…
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+14 +1
Adidas sells Reebok to US conglomerate after shareholder pressure
Adidas is selling Reebok to the US brand management company Authentic Brands Group for up to €2.1bn (£1.8bn), as the German sportswear firm concentrates on its core marque after pressure from investors. Reebok was bought for €3.1bn in 2006 in a blockbuster deal designed to help the trainers and clothing company take on rival Nike, but it never returned to its 1980s heyday and Adidas investors demanded action.
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+13 +1
Pokémon at 25 is stronger than ever
Before I came to work at Engadget, I worked as an Associate Editor for The Pokémon Company for five years. It was always a bit weird trying to explain what I did back then, because I’d always get “oh, is that still around, I thought that was just a fad” comments, and I’d have to explain that no, it was still very much a thing.
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+12 +1
Animal Crossing is emerging as a media channel for brands in lockdown
Just three days after its debut, Animal Crossing: New Horizons catapulted past titles such as Call of Duty: Modern Warfare and Fifa 20 to claim the top spot on the official UK games chart. The sequel to Wild World, City Folk and New Leaf, New Horizons sold more physical copies in its first week than the launch sales of all its sister titles combined, becoming the biggest single game launch on Nintendo Switch ever.
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+15 +1
How French's ketchup took a bite out of Heinz
French's sustained success in Canada is likely due to a combination of ingredients, including continuous free publicity and a Canadian-made ketchup that also offers a taste and price consumers find palatable.
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-1 +1
Branding for New Business, Branding, Digital Agency in India
So, you have just started a business. You have got your store up and running, got a few customers, and are happily investing all your time and energy into it in a hope of waking up to a successful brand- your brand. Perfect! For the same, you are willing to brand your business. Get that …
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+12 +1
Gutfeld on 2020 Democratic contenders
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+7 +1
The Psychology Of Collectible Brands
In the hands of a brand marketer, the need to collect can be the ideal leverage to reinforce a positive brand experience.
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+18 +1
Brands are now blacklisting mainstream news sites, including Fox News
Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand.
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+25 +1
Mozilla's new logo is kinda ://
It's been six months since Mozilla, the non-profit organization in charge of maintaining Firefox, announced it was putting the future of its brand in users' hands. Kinda, at least. The plan was to solicit entrants for a new wordmark or logo, before handing them off to in-house professionals to finish off the job. After some pretty out-there submissions -- including one that would have seen a revival of Mozilla's once-famous dinosaur -- the winning design is markedly plain.
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+20 +1
How trendy water from Coke 'is no better than tap'
It was launched in Britain two years ago in a campaign fronted by Kylie Minogue (pictured) but despite the big name backing, Glaceau has now been denounced by experts.
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+25 +1
Why No One Cares That Netflix's New Logo Is Bad
As the executive creative director of a branding firm, my days are filled with finding ways to visually express what a brand stands for, what it wants to be, and what it wants to say. One of the most common ways to accomplish that is with a logo or, in today’s age, a digital icon. Last week, Netflix’s team dropped the ball. Open your phone or tablet (or check Netflix out on social). You’ll see a new N where Netflix was; it looks sort of like a filmstrip, sort of like a ribbon, and sort of like, well, I can’t tell.
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+37 +1
Diet Pepsi Is About to Taste Different
PepsiCo is bringing back a popular ingredient
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+8 +1
Burger King Jumps Into Snack-Brand Hybrids With Mac ’n Cheetos
Burger King, the restaurant chain backed by 3G Capital and Warren Buffett, will begin selling deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading, part of a trend toward blending fast food with well-known snack brands. The new product, called Mac ’n Cheetos, emerged from a partnership with PepsiCo Inc.’s Frito-Lay, the snack empire that owns Cheetos, Doritos, Ruffles and other chips. The move mimics the strategy of Yum! Brands Inc.’s Taco Bell, which introduced a taco with a Doritos shell in 2012.
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+37 +1
Soda Pop Music? Entertainers Endorse Junk Food, Study Finds
Music may be food for the soul, but the food and beverages that pop singers endorse these days may be more like food for the grave, according to a new study. Nearly every food or beverage endorsed by musicians who scored a hit in the Billboard Hot 100 Chart in the years 2013 and 2014 is unhealthy, the study found.
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+42 +1
The Tragic History of RC Cola
Who drinks RC Cola, anyway? It’s a question Coke and Pepsi drinkers have been asking for decades. In the prolonged marketing battle that began in the '70s and saw the beloved major brands duke it out via celebrity endorsements, rewards promotions (Pepsi Stuff, anyone?), an onslaught of advertisements, and even a race into space, RC Cola remained on the sidelines, a quiet blue and red can that seemed content to simply be.
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+25 +1
Things You Can’t Talk About in a Coca-Cola Ad
There are more than you might think, and some are very weird.
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+33 +1
Nick Cannon Joins RadioShack Because Two Forgotten Brands Are Better Than One
RadioShack, the perpetually-near-death electronics retailer with more nostalgia than business savvy, has a new “Chief Creative Officer.” It’s Nick Cannon, the ex-husband of Mariah Carey, host of MTV2’s “Wild ‘N Out” and author of veritable hip-hop chart-toppers like “Pajama Party” and “Your Pops Don’t Like Me.”
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