![](https://s2.storage.snapzu.com/10/74/f1/a2/tranxene/snaps/28/35/205669/thumbs/8a53b5876146f46d_fpi_large.jpg)
![](https://s2.storage.snapzu.com/10/74/f1/a2/tranxene/profile/36817c0bbaa0e664.jpg)
6 years ago
2
The mystery of the rounder, sweeter chocolate bar.
People are known to associate sweetness with roundness and angularity with bitterness and, hence, making a traditionally rectangular food rounder may be expected to alter the perceived taste by priming notions of sweetness in the mind of the consumer. (2013)
Continue Reading![](https://s0.storage.snapzu.com/favicons/f/l/a/v/flavourjournal.biomedcentral.com.png)
Join the Discussion
Nothing bitter in these. :-)
Of course not, they are round.