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+18 +1
Billie Eilish and Nike Team Up to Create Vegan Sneaker Collection
Musician Billie Eilish has announced that she will be releasing Air Jordan 15 and Air Jordan 1 KO styles in collaboration with shoewear brand Nike. Scheduled for release on Eilish’s online store on September 27 and Nike’s SNKR site, on September 30, the sneakers are 100% vegan and crafted from more than 20% recycled material.
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+16 +1
How the Nike Vaporfly War Was Lost
The simple story of an unfair shoe with “springs” doesn’t capture the true complexity of the ongoing debate about technology in footwear
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+18 +1
How Nike broke running
While Nike’s Vaporfly Next has survived a ban from the 2020 Olympics, any future versions of the shoe will be outlawed. And the trainers have changed running forever.
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+17 +1
'Siri, release my shoes': Nike unveils Back To The Future-style trainers
Nike has developed a lacing system that uses a motor to tighten or loosen its trainers, and its latest version has voice control.
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+3 +1
Nike’s self-lacing smart shoes malfunction days after release
Nike’s recently released smart sneakers have already begun to malfunction thanks to a faulty update to the shoes’ app, the Verge reports. Just days after their Feb. 17 release, the $350, self-lacing Adapt BB sneakers are causing issues for countless users, according to reviews on both Google Play and the Apple App Store. According to the Verge, some issues are cropping up due to outdated software in recent sneaker shipments.
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+2 +1
Muslims demand Nike recall 'offensive' Air Max trainer
NIKE has been urged to recall “offensive” Air Max trainers because they have “Allah’s name in Arabic” on the sole. Saiqa Noreen was appalled when she spotted text on the bottom of the shoe and accused the sports brand of “blasphemy”.
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+15 +1
Hands-on with Nike’s self-lacing, app-controlled sneaker of the future
I flew across the country to Portland to experience the Adapt BB, Nike’s new self-lacing, Bluetooth-enabled sneakers, but the guy showing me around campus is wearing a pair of Zoom Flys that refuse to stay tied. Within 10 minutes of tying them, they’re untied again, flailing all over. I hate when people point out my untied shoes, but his feel intentional. Of course I notice the laces. Of course I point them out. He laughs and swears he’s not doing this on purpose, that Nike hasn’t deliberately set up my visit with a scene out of an infomercial fail.
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+15 +1
How the lowly sneaker conquered the world
A new book shows how this simple, rubber-soled shoe became an emblem of cool – and a luxury item
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+27 +1
Here's proof that Russian-backed accounts pushed the Nike boycott
Pro and anti-Donald Trump groups dominated the online boycott against Nike's Colin Kaepernick advertisements – but suspected Russian accounts were also involved. Since 2016, the eyes of the world have been on Colin Kaepernick. And, it turns out, so have the eyes of Russia's disinformation machine. On August 14, 2016, American footballer Colin Kaepernick missed the San Francisco 49ers' first pre-season match against the Houston Texans, suffering from arm fatigue.
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+2 +1
What Nike's Latest Ad Campaign Can Teach Us About Brand
Is Nike's ad deal with Colin Kaepernick a genius move or a PR disaster?
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+7 +1
Georgia university cuts ties with Nike over Kaepernick ad; says he's "mocking our troops"
A small Christian college in Georgia has said it is cutting ties with Nike over its Colin Kaepernick ad campaign, claiming the former NFL player was "mocking" law enforcement and the military by protesting during the national anthem. Truett McConnell University (TMU) in Cleveland announced Friday that it will stop carrying Nike products in its campus store, and donate the proceeds from any remaining products to Wounded Warriors, a veterans charity, and the Fraternal Order of Police.
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+3 +1
Nike regains share losses sparked by controversial Kaepernick campaign
Nike shares recouped their losses on Monday after last selling off in the wake of a controversial advertising campaign, featuring former San Francisco 49ers quarterback Colin Kaepernick.
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+16 +1
Nike sales defy Kaepernick backlash
Critics of Nike's use of Colin Kaepernick in its ad campaign wanted consumers to boycott the brand.
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+23 +1
New Colin Kaepernick Ads Have Already Created $163 Million in Buzz for Nike
Nike Inc.’s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick. But it’s not all bad news. The latest estimates put the value of the media exposure from the campaign at more than $163 million, according to Apex Marketing Group — almost four times the $43 million tallied in the first 24 hours since the ad debuted.
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+22 +1
Trump: Nike sends 'terrible message' with Kap ad
President Donald Trump on Tuesday called Nike's new ad campaign featuring Colin Kaepernick a "terrible message," one day after the shoe and apparel company rolled out the advertisements. In the ad, Kaepernick's face is shown with the words, "Believe in something. Even if it means sacrificing everything."
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+19 +1
Why the gender discrimination lawsuit against Nike is so significant
Women who worked at Nike are suing over pay discrimination. Their demands are critical in a broader fight.
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+15 +1
Tensions rise at the World Cup as Nike refuses to supply Iranian players with cleats
A week away from the first games of the World Cup and geopolitical tensions are making their way into the event. American sportswear brand Nike said they would not provide cleats to the Iranian National team this year. The decision followed the Trump administration's plan to reimpose sanctions on the Middle Eastern nation, the company said.
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+3 +1
Da Da Ding
Nike
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+16 +1
Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings
Women working in Cambodian factories supplying some of the world’s best-known sportswear brands are suffering from repeated mass faintings linked to conditions. Over the past year more than 500 workers in four factories supplying to Nike, Puma, Asics and VF Corporation were hospitalised. The most serious episode, recorded over three days in November, saw 360 workers collapse. The brands confirmed the incidents...
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Nike’s Controversial New Zoom Vaporfly 4% Shoes Made Me Run Faster
I thought we were talking about doping; Haile Gebrselassie thought we were talking about shoes. It was November 22, 2012, and we were sitting in Gebrselassie’s eighth-floor office in Addis Ababa, Ethiopia, on a warm afternoon, locked in a long discussion about the limits of a runner’s body. Gebrselassie is not only a double-Olympic gold medalist with two marathon world records to his name; he is also a gregarious and provocative aficionado of the sport. So I asked him: What did he consider the best time a clean athlete could run for the marathon?
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