An online commercial released by Nike this week that showed Arab women fencing, boxing and spinning on ice-skates has stirred controversy over its attempt to smash stereotypes about women leading home-bound lives in the conservative region. It begins with a woman nervously peering out of her doorway and adjusting her veil before going for a run in the street, while a female voice narrates in a Saudi dialect: "What will they say about you? Maybe they'll say you exceeded all expectations."

It’s finally here. After teaming up with Michael J. Fox to tease us with self-lacing Nike Mags on Back To The Future day in October, Nike has finally announced a mass production shoe that will feature real-life power laces. Meet the HyperAdapt 1.0. Announced today at the Nike Innovation Summit, the HyperAdapt 1.0 will be the first shoe to take advantage of Nike’s adaptive lacing (self-tying) technology, which the...

Nike officially terminated Manny Pacquiao's contract on Wednesday after the Filipino boxing legend described gay people as "worse than animals" in an interview published the day before. The athletic wear giant confirmed the decision to Mashable in a statement, calling Pacquiao's remarks "abhorrent." "We find Manny Pacquiao's comments abhorrent. Nike strongly opposes discrimination of any kind and has a long history of supporting...

For decades it’s looked like no company could ever topple Nike, the $86 billion global sneaker juggernaut. But just across town from ultra-secretive Nike HQ in Oregon, Adidas has suddenly mounted a full-scale arms race, poaching designers, signing superstar endorsements, and unveiling space-age technology in an attempt to dethrone the king. Matthew Shaer reports on the bitter battle over the right to dress your feet...

Eliud Kipchoge won the Berlin Marathon over the weekend, a remarkable achievement even before considering the fact that he ran much of the race with insoles that were falling out of his Nike shoes. The 30-year-old elite Kenyan runner won the race at a 2:04:00 personal best, defying footwear problems, according to the Berlin Marathon’s official website. The insoles were falling out of his shoes by around the 10-mile mark...

From the Air Jordan I to the newest Air Jordan XX9, we explore all 29 pairs of Nike Air Jordan shoes. Includes year-by-year images, shopping guide and more.

The Dunk to End All Dunks - starring Blake Griffin, Marvin the Martian, and the out of this world Jordan Super Fly 4.

He wanted to tie his own shoes. Sometimes the best ideas come wrapped in the simplest of sentences like that.

Thousands of Vietnamese workers at a major footwear factory were on strike for a sixth day Wednesday over a social insurance law in a rare challenge to government policy. Several thousand people at the Taiwanese-owned Pou Yuen factory in southern Ho Chi Minh City began the stoppage last Thursday. Pou Yuen Vietnam, which employs more than 80,000 workers, is a subsidiary of Pou Chen Group and makes footwear for companies such as Nike and Adidas.

The life of the most successful sneaker franchise of all time is at risk, as a photographer is accusing Nike of using his work to make its famous "Jumpman" logo of Michael Jordan's silhouette. Jacobus Rentmeester is suing Nike in federal court in Oregon for copyright infringement. Not only is he asking for profits associated with the Jordan brand, which generated $3.2 billion in retail sales in 2014, but he also is seeking to halt current sales and plans for the brand's future.

Thanks to a new project by Nike, real-life basketball looks more like a video game than a sport. As a part of its "Nike RISE" campaign in China, the company has built an absolutely mesmerizing basketball court, complete with in-floor LEDs that interact with the players as they move across the court's surface.

After making a "small number" of layoffs in the hardware team of its digital sports division last week, Nike CEO Mark Parker has said Friday, April 25, the division developing the firm's wearable fitness tracker, FuelBand, is now bringing its focus to the software aspect of the experience.