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Published 11 years ago by powpow with 2 Comments
by powpow
11 years ago 2

How Chick-fil-A Spent $50 Million to Change Its Grilled Chicken

Chick-fil-A wants a healthier image to go along with its emblematic fried-chicken sandwiches. To that end, next week the country’s largest chicken chain by sales will replace its old chargrilled menu options with a new recipe used for three new items: a grilled chicken sandwich, a grilled chicken club with bacon, and grilled chicken tenders. The new grilled recipe also replaces the chicken in its salads and wraps.

Continue Reading http://www.businessweek.com

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  • drunkenninja
    +2

    Chick-fil-A claims it spent more than $50 million figuring out its new approach to grilling, which included developing new automated grills that wouldn’t dry out the meat and installing them at all 1,775 restaurants. After trying more than a thousand recipe iterations, it settled on one that involved not just marinating the fillets in “a blend of sea salt, lemon, garlic, and savory herbs,” but also basting the chicken.

    Even if you spent 200 mil, I wouldn't try it.

    11 years ago
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  • hxxp
    +1

    Fuck that place. KFC ftw.

    11 years ago
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