People are careful with their time considerably more now especially when it comes to so many additional forms of entertainment provided by smart phones, social media, mobile games, etc. If I have 1-2 hours of my life available to burn on a particular day and I'm faced with an archaic form of TV entertainment riddled with annoying commercials and low quality programming -- well then guess what... I'm definitely not going to tolerate it.
This is coming from someone that has long ago cancelled their traditional TV in favour of streaming.
We did the same thing over 10 years ago. TV programs are not worth watching and 20% of the "program" is advertisements,so why bother.
I've also noticed that Youtube is offering 500 channels..I remember having five hundred channels...
Out of all that,I watched 3 or 4 channels and more than half the time even those had nothing worth watching.
Add to that the lions share of the program was ads,which I muted,so for me,it's
a waste of time.