This article nails it on the head. It is the "quick fix" that the media companies are now looking for. For years there has been a norm based on a certain demographic (affluent, female, 30 -65) but the rules changed about 5 years ago. We find that people are more apt to live their life on the go and exchange longer programing/articles for quick articles as they go about their daily lives. Small energetic content creators understand this and it is basically the way they live their lives. But media companies profits do not come from the articles or programs, they come from advertising and it is hard to advertise when people watch a video for 3 min and then get up from the toilet seat. The magic that needs to happen is to convince people to go to a larger more informative article in that 3 min video or blog on their own time and get the advertising then. It makes the user feel like they are doing it for themselves. Unfortunately the magic is not there yet.
Ok you caught me. It's my old blog. My new blog deals with the illegal use and misuse of funds in the IPLF (International Party of Lemon Farmers) throughout the years. Have a look www.lemonparty. Naw, changed my mind. I cant do that to you.
This article nails it on the head. It is the "quick fix" that the media companies are now looking for. For years there has been a norm based on a certain demographic (affluent, female, 30 -65) but the rules changed about 5 years ago. We find that people are more apt to live their life on the go and exchange longer programing/articles for quick articles as they go about their daily lives. Small energetic content creators understand this and it is basically the way they live their lives. But media companies profits do not come from the articles or programs, they come from advertising and it is hard to advertise when people watch a video for 3 min and then get up from the toilet seat. The magic that needs to happen is to convince people to go to a larger more informative article in that 3 min video or blog on their own time and get the advertising then. It makes the user feel like they are doing it for themselves. Unfortunately the magic is not there yet.
For more amazing facts and further discussion please go to my new blog The Art of Piracy in the 21st Century Media Industry WE HAVE CAT PICS ALSO! Gets!
http://snapzu.com/t/drunksongs/ is really your new blog?
Ok you caught me. It's my old blog. My new blog deals with the illegal use and misuse of funds in the IPLF (International Party of Lemon Farmers) throughout the years. Have a look www.lemonparty. Naw, changed my mind. I cant do that to you.