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Published 7 years ago by kxh with 5 Comments

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  • CrookedTale
    +7

    This article nails it on the head. It is the "quick fix" that the media companies are now looking for. For years there has been a norm based on a certain demographic (affluent, female, 30 -65) but the rules changed about 5 years ago. We find that people are more apt to live their life on the go and exchange longer programing/articles for quick articles as they go about their daily lives. Small energetic content creators understand this and it is basically the way they live their lives. But media companies profits do not come from the articles or programs, they come from advertising and it is hard to advertise when people watch a video for 3 min and then get up from the toilet seat. The magic that needs to happen is to convince people to go to a larger more informative article in that 3 min video or blog on their own time and get the advertising then. It makes the user feel like they are doing it for themselves. Unfortunately the magic is not there yet.

    For more amazing facts and further discussion please go to my new blog The Art of Piracy in the 21st Century Media Industry WE HAVE CAT PICS ALSO! Gets!

    • kxh
      +6

      http://snapzu.com/t/drunksongs/ is really your new blog?

      • CrookedTale (edited 7 years ago)
        +6

        Ok you caught me. It's my old blog. My new blog deals with the illegal use and misuse of funds in the IPLF (International Party of Lemon Farmers) throughout the years. Have a look www.lemonparty. Naw, changed my mind. I cant do that to you.

  • leweb
    +6

    So, basically, content distributors need to stop being parasites feeding off of creative people, and either become creative themselves or disappear.

    Except, probably the government will help them push that back as much as possible.

  • sashinator (edited 7 years ago)
    +5

    I'm not sure how Vox gets to preach this evangel from a high horse of pandering to an audience. Their production quality is better than their competitors but the content is only marginally better. They're not head and shoulders above the rest. The field is lead by tv fiction in general and Netflix in particular but not exclusively. I have discovered more about political power play dynamics from House of Cards than I have from any political analysis including Daily Show and such like satire. I have a better understanding of contemporary history from watching Mad Men than any discussion forums. There's more contemporary relevance in sitcoms like Louie and Community and crime drama Breaking Bad than all current affairs talk shows combined.

    You can't manufacture care and you can't care about everything. You need focus. Without deconstruction it's just newsroom reporting banal lowest common denominator drama, usually gore or scandal. Beyond that it's all subtle nuances of ethical grey areas which are never explored in actualities but are fundamental to good fiction which is finally making a comeback to TV since the Twilight Zone.

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