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Consumers are demanding more sustainable seafood — and it’s working
American shoppers cruising down the seafood aisle — even those hundreds of miles away from a working coastline — are increasingly concerned about the health of the ocean. The decline of fish populations and ocean health is the sixth highest environmental concern worldwide, but Americans prioritize it even higher — ranking ocean health as their third highest environmental concern, according to 2020 survey conducted by independent research and strategy consultancy, Globescan.