Buzz, Buzz: Bitter Tasters Like Coffee Better
If you hold your nose and take a sip of coffee, mostly what you'll taste is a bitter liquid. Much of the gustatory pleasure we take from coffee comes from its aroma. But a new study suggests people's sensitivity to that bitter taste plays a role in how much coffee they drink. And though it seems counterintuitive, the study shows that the more sensitive you are to the bitter taste of coffee, the more of it you tend to drink.
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