Impossible Foods gets FDA approval to sell fake meat in grocery stores
Fake meat is coming to a barbecue near you. Impossible Foods has been granted approval by the FDA to sell its plant-based meat in US grocery stores this fall, reported Bloomberg. After expressing some initial doubts, the agency formally ruled that soy leghemoglobin -- the additive in Impossible Burgers that gives it a meat-like flavor and makes it "bleed" -- is safe for consumers to eat. If no objections are raised, the FDA rule change becomes effective on September 4th.