7 years ago
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How To Actually Make Banner Ads Work
With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact, people are so dead set against this type of advertising that more than 198 million of us actively use ad blockers to keep them turned off. Despite this, brands across the globe continue to invest in this form of advertising. Do they know something we don’t? Is there a formula or set of techniques that justify the ongoing belief in the original online option?
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http://www.forbes.com
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How to Actually Make Banner Ads Work
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I hate entrepreneur.com and forbes.com so much...
They just constantly publish the same stock articles, usually on basic entrepreneurship issues. It probably works, they're getting the traffic. There will always be new entrepreneurs that don't know the basics.