The Chemistry and Psychology of Turning Water Into Wine

Penn and Teller famously skewered the bottled water craze on their myth-busting Showtime series, Bullshit, setting up a hidden-camera sting operation in a fancy New York restaurant. A fake “water sommelier” stopped at each table, offering diners a special selection of high-end bottled water at $7 a pop. The catch: All the bottles were identical, filled with water from a garden hose out back. Seduced by flowery brand names like...

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