The Bendy, Bold Logo for Cornell's New NYC Tech Campus

Designing a clear and impactful visual identity for one school is hard enough; and if that school happens to have two other institutions folded into it? Yeah, good luck with that logo. Cornell Tech is the engineering and technology-focused graduate school of Cornell University, but it’s not just that. It’s also a partner to Israel’s Technion University, and if you ask many of the faculty and students, they’ll tell you it’s a partner to New York City, too. That’s a lot of people to please.

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