I can't tell if Sony if Sony's ignorance of internet security (and stupidity in deciding to make this film) has brought them harm or benefit; they've essentially hit the PR goldmine, but it's come at the expense of their brand image.
The hack will only bring more attentions to Sony and the movie they are about to release. The crazy thing is, Sony will most likely survive this attack, North Korea, well that's a whole other story.
I can't tell if Sony if Sony's ignorance of internet security (and stupidity in deciding to make this film) has brought them harm or benefit; they've essentially hit the PR goldmine, but it's come at the expense of their brand image.
I'm sure they will take it
The hack will only bring more attentions to Sony and the movie they are about to release. The crazy thing is, Sony will most likely survive this attack, North Korea, well that's a whole other story.