Not only that but the amount of waste going straight to landfill from those cups is insane. The inventor of K-Cups (no longer owner of Keurig) regretted coming up with the idea (a source) for that reason.
I can sort of almost see the logic behind DRMing the cups. They sell the machines cheap and make money on the pods, similarly to how inkjet printers are sold. Don't get me wrong, I'm not denying that it was still incredibly stupid of them, but I can sort of see their line of reasoning.
Not only that but the amount of waste going straight to landfill from those cups is insane. The inventor of K-Cups (no longer owner of Keurig) regretted coming up with the idea (a source) for that reason.
I can sort of almost see the logic behind DRMing the cups. They sell the machines cheap and make money on the pods, similarly to how inkjet printers are sold. Don't get me wrong, I'm not denying that it was still incredibly stupid of them, but I can sort of see their line of reasoning.