10 years ago
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Ron Burgundy: Half-witted newscaster, genius marketer
Will Ferrell’s character from the “Anchorman” movies may be an intellectual lightweight on screen, but Ron Burgundy is reinventing how to promote a movie with a brilliant marketing campaign this fall.
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http://www.washingtonpost.com
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I can almost guarantee Will Ferrel is receiving a percentage of the income from Anchorman. It doesn't matter to me, I love all the Ron Burgundy advertising!
Did anyone see him on sports center? it was pretty funny. http://www.youtube.com/watch?v=sgF7uWZMSdE