9 years ago
And The Best Native Ad Award Goes To...
Although the Super Bowl is still “king” when it comes to TV ad space, annual award shows like the Oscars and the Grammys are also very attractive to advertisers. For the recent Grammy Awards, 30-second commercials went for $1 million apiece, while half-minute ads for this year’s Oscar telecast are selling for $1.9 million. But it’s not just the content of the ads that’s unique, it’s the very nature of the ad experience as a whole.
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