8 years ago
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As Americans eat less chocolate, Hershey’s begins pushing meat bars
American protein fiends who want a break from yogurt cups and Clif bars will soon have another option: meat bars. Starting this summer, Hershey’s will introduce a souped up version of jerky from its Krave Pure Foods division, which the company acquired last year. If the concept is a bit bizarre, so are the flavors: black cherry barbecue, basil citrus and pineapple orange. Meat snacks are a tiny category in the US, said Marcel Nahm, the vice president of US snacks for Hershey’s.
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