I think it's more like they are trying to convince meat-eaters to try eating burgers that taste like meat, but produce 87% fewer greenhouse gases, use 75% less water, and 95% less land. Having lived in Texas for a while, I know that I love to eat beef. If I go to someone's house and they are making something with beef (burgers, steaks, brisket, roast, etc), I definitely devour it. However, when I go to the grocery store, I try to make an effort to buy protein sources that aren't quite as bad for the environment, so I tend to go with poultry and pork more often.
For the longest time I have been wanting to switch a few things around to lower my impact on the environment, especially with meat consumption. I think it will be much easier to do this as these new technologies emerge, I definitely like the taste of my burgers to still remind me of meat. Eating a veggie paddy right now is pretty brutal.
I have to say that the environment you live in shapes your eating habits. If you are living in a culture whose idea of food revolves around meat, then it's harder to change your diet. Since I moved to Asia 30 years ago, my meat consumption, especially beef, has plummeted, and that was not a conscious effort on my part. It's a matter of assimilating into a culture that has a different eating habit. Chicken, pork and fish are the meat centerpieces, but they are not the main focus of a meal. It's a different way of looking at how meat fits into your diet.
And I do relish a good burger and a juicy steak.
I think it's more like they are trying to convince meat-eaters to try eating burgers that taste like meat, but produce 87% fewer greenhouse gases, use 75% less water, and 95% less land. Having lived in Texas for a while, I know that I love to eat beef. If I go to someone's house and they are making something with beef (burgers, steaks, brisket, roast, etc), I definitely devour it. However, when I go to the grocery store, I try to make an effort to buy protein sources that aren't quite as bad for the environment, so I tend to go with poultry and pork more often.
For the longest time I have been wanting to switch a few things around to lower my impact on the environment, especially with meat consumption. I think it will be much easier to do this as these new technologies emerge, I definitely like the taste of my burgers to still remind me of meat. Eating a veggie paddy right now is pretty brutal.
I have to say that the environment you live in shapes your eating habits. If you are living in a culture whose idea of food revolves around meat, then it's harder to change your diet. Since I moved to Asia 30 years ago, my meat consumption, especially beef, has plummeted, and that was not a conscious effort on my part. It's a matter of assimilating into a culture that has a different eating habit. Chicken, pork and fish are the meat centerpieces, but they are not the main focus of a meal. It's a different way of looking at how meat fits into your diet. And I do relish a good burger and a juicy steak.