The inside story of how $1 billion Evernote went from Silicon Valley darling to deep trouble

In 2012, the note-taking app Evernote became one of the first “Unicorn” startups, joining the exclusive club for private tech companies worth $1 billion or more. That year, Evernote passed 30 million registered users, brought its total funding to $270 million, and seemed like a sure-fire candidate to hit the public market in the coming years. Fast forward three years, and the tables have turned.

http://www.businessinsider.com

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8 years ago
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- LifeAfterEggs
  +4
  
  It seems to me like evernote is something that no one would ever need. Why not just take your notes on the apple/android built in notes thing?
  
  8 years ago
  
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  - Zeus
    +3
    
    Well, it can also clip whole articles, sort of like Instapaper or Readability. There's an extension for Chrome / Firefox that renders any page in "Article View," and then you can clip it to your Evernote count in case the website disappears pretty later. It's pretty handy.
    
    8 years ago
    
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Roundcat
+3

I miss springpad... Oh well, at least Google keep works well enough.

8 years ago

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Neurobomber
+2

I expect to see a lot more stories like this in the coming months. Silicon Valley has a lot of "tech darlings" that hemorrhage cash and barely offer any solutions to obtain revenue. It's only now that investors are starting to ask where their money is going.

Honestly I'm impressed the industry has maintained this delusion for so long...

8 years ago

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8 years ago
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- undefine
  +2
  
  I wish there were more options to format your notes (like headings or marking text as source code). I've written some scripts with AHK to get the same functionality but it works only Windows and if they change the app I have to adopt the scripts too.
  
  Went to the official forums once but it doesn't look like formatting options are on their priority list. The article mentioned that they updated their price model recently and currently it's 2,50 €/month for the basic plan which sounds reasonable.
  
  I've been looking for alternatives to Evernote as well but the search-everything functionality is just too damn useful.
  
  7 years ago
  
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