Thinking about the MTG Colour Wheel, and how perfectly it captures these values and differences, got me wondering why this circular framework hasn’t yet been applied to the tech world. No rectangular matrix quite captures why Google can see so eye-to-eye with Twitter or Amazon yet be so perfectly antithetical and hostile to Apple and Microsoft... With this in mind, I put together what I think could qualify as a first draft for the ‘Colour Wheel of Tech’.

Those who speak Toki Pona say linguistic simplicity can enable a more profound form of communication. “It is by metaphor that language grows,” writes the psychologist Julian Jaynes. “The common reply to the question ‘What is it?’ is, when the reply is difficult or the experience unique, ‘Well, it is like —.’” That metaphorical process is at the heart of Toki Pona, the world’s smallest language.

This isn't another story about that dress, or at least, not really. It's about the way that humans see the world, and how until we have a way to describe something, even something so fundamental as a color, we may not even notice that it's there.

Lies are a fact of life. But technology may soon make them obsolete. "Almost everybody lies now and then," said Tim Levine, chair of the Communications Studies Department at the University of Alabama at Birmingham. "Most people are pretty good at it, in that you can't tell when they are lying just by watching and listening to them."

Throughout ‘Home Alone,’ Kevin McCallister displays anger-control issues, a proclivity for violent fantasies, and voyeuristic tendencies, combined with a fetish for recorded video.

When people call themselves “genderqueer,” does identity trump grammar?