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Published 4 months ago by Maternitus with 0 Comments
  • One company that has used neuromarketing is McDonald’s. They developed a perfume which was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.

    But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?

 

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