I think LE stands out for its non-eyeshadow products, because there are far fewer indie brands doing lip-products, and the number that do anything involving foundation/brow products, etc. are pretty limited. LE also focuses on the science side of things - not just with branding and names, but in terms of researching products, ingredients, etc. This is why LE has things like their Revival Serum - Jane (creator of LE) likely had to do quite a bit of research to figure out which ingredient was evaporating when brow creams would dry out, then she had to figure out if it could be added back to a dry brow cream to "revive" it. Etc.
If LE decides to release a matte lip cream, I think they'll be doomed (in a good way).
That's so neat .. makes me wonder how much work it takes to make your own products. If it requires you to be a scientist like Jane then I'm probably disqualified lol.
I think LE stands out for its non-eyeshadow products, because there are far fewer indie brands doing lip-products, and the number that do anything involving foundation/brow products, etc. are pretty limited. LE also focuses on the science side of things - not just with branding and names, but in terms of researching products, ingredients, etc. This is why LE has things like their Revival Serum - Jane (creator of LE) likely had to do quite a bit of research to figure out which ingredient was evaporating when brow creams would dry out, then she had to figure out if it could be added back to a dry brow cream to "revive" it. Etc.
If LE decides to release a matte lip cream, I think they'll be doomed (in a good way).
That's so neat .. makes me wonder how much work it takes to make your own products. If it requires you to be a scientist like Jane then I'm probably disqualified lol.