Good points. Remember, don't do like some companies and barrage your customer with emails. I'm looking at you Old Navy. And when a customer asks a question, answer it. One thing I am tired of is canned responses. Some companies in their Facebook page give the same answers to every. single. post. Cut it out. Also with the vernacular. Target: guests and Teavanna: cheers. Sheesh, sounds so belittling and condescending. (Obviously others feel differently but it's my take and I do not frequent either of those companies for those reasons)
Thanks for your thoughtful comment and sorry for my late response :-). Perhaps those companies need to start investing in a dedicated social media custom service representatives to maximize social media for customer service which is what most social marketers are advocating right now.
Good points. Remember, don't do like some companies and barrage your customer with emails. I'm looking at you Old Navy. And when a customer asks a question, answer it. One thing I am tired of is canned responses. Some companies in their Facebook page give the same answers to every. single. post. Cut it out. Also with the vernacular. Target: guests and Teavanna: cheers. Sheesh, sounds so belittling and condescending. (Obviously others feel differently but it's my take and I do not frequent either of those companies for those reasons)
Thanks for your thoughtful comment and sorry for my late response :-). Perhaps those companies need to start investing in a dedicated social media custom service representatives to maximize social media for customer service which is what most social marketers are advocating right now.