• MrsBean
    +5

    Good points. Remember, don't do like some companies and barrage your customer with emails. I'm looking at you Old Navy. And when a customer asks a question, answer it. One thing I am tired of is canned responses. Some companies in their Facebook page give the same answers to every. single. post. Cut it out. Also with the vernacular. Target: guests and Teavanna: cheers. Sheesh, sounds so belittling and condescending. (Obviously others feel differently but it's my take and I do not frequent either of those companies for those reasons)

    • JomerGregorio
      +2

      Thanks for your thoughtful comment and sorry for my late response :-). Perhaps those companies need to start investing in a dedicated social media custom service representatives to maximize social media for customer service which is what most social marketers are advocating right now.